Fall 2017 Brings Our 100th Style and a Fresh New Look
Who would have guessed that in only three years BrillenEyes brand Ella Laguna Beach would boast over 100 styles—and be getting some serious buzz.
Thanks to Ella’s fashion-forward designs and marketing efforts, the distinct trendsetting line has experienced ever-growing success since its 2014 launch. And people are taking notice.
This season, BrillenEyes captures the excitement with Ella’s Anniversary Release.
Given Ella’s steady appeal and sell-through, eyecare professionals have encouraged Ella to broaden the line. With Ella’s newest collection, their wishes are granted. The Anniversary Release introduces Ella’s 100th style and beyond and its second release of acetate styles. Eight new, simply elegant frames made from fine Italian LA/ES and Mazzucchelli acetate and German stainless steel take Ella in a visionary direction. The result? Anniversary Release makes a minimalistic statement that feels fresh and sophisticated.
True to Ella’s dual persona of high quality and fashion-forwardness, all styles are made with premium color coating and materials and are fabulously trendy. But design this season takes inspiration from a purer place. Leaving behind the embellishments of previous Ellas, the collection is decidedly simple yet elegant—both au courant and professional. Sizes and shapes lean towards unisex and are well suited for teens on up. Other elegant cues are found in subtle branding details.
As a group, the Anniversary Release offers clean lines and super trendy shapes: double-bar, large rectangular, and aviator are all represented here. While remaining loyal to Ella’s uber-trendy genes, the collection is also characterized by a simple elegance and broader spectrum of design and color. This brings versatility to both collection and consumer: with either the acetate or stainless steel frames, these stylish eight let you wear Ella as pure accessory, with prescription (even high Rx) lenses or as the perfect sunglasses.
All Anniversary Release frames have details that make them unmistakably Ella. The second-ever acetate release offers a four-style series in three different colors featuring the new “hidden logo” to bring simple elegance with a touch of branding. The Ella swirl is engraved on a metal plaque inside the hinge—making it visible only when the temple is folded. For the four-style steel series, cool-looking frames are made as usual from high-quality German surgical stainless steel. Two of the styles reveal refinement through subtle tone-in-tone epoxy inlays at the front of the temples. All acetate and stainless steel styles bear a discreet foil logo under clear epoxy at temple tip ends.
A new POP package helps spotlight Ella’s third anniversary and elevate presentation. The Anniversary Release package features logo blocks, counter cards and banners, all befitting the excitement of Ella’s 100th style and the celebration of this landmark occasion.
As BrillenEyes’ top-selling label and proven trendsetter, Ella Laguna Beach has always been about blazing a path with incredible style. In celebration of its first three years, and in preparation for many more, fall 2017 not only brings Ella’s 100th style, but a broader Ella line that makes the brand more attractive than ever.
With Ella’s reputation for quality and yet another season of fashion-forward design, it’s no wonder ECP’s are buzzing with praise for Ella Anniversary Release.