• What's New?


    Roy Robson adds four news styles to their fall collection.
    60028, 60030, 10024 and 10025

  • What's Hot

    Customizable mannequin heads

    Check out this fun, trendy way to display your frames.

    $199 each, customize with color of your choice


  • Customer Spotlight

    Eyes on Fremont

    It’s really great when you can work with vendors who share your own business sensibilities. When the store opened in 1996 it was based on ideals of great eyewear at an exceptional value. BrillenEyes I is a company

  • Dutz luvs Kidz

    Jones is sporting the DK115-85 and Emma is wearing the DK129-76

    Submit pictures of your Lil’ Dutz’s 







  • Color

    Pantone announces its 2016 Color of the Year

    …a softer take on color for 2016

    For more information visit: http://www.pantone.com/color-of-the-year-2016?from=topNav





  • Materials


    It’s All About Denim!

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    DUTZ™ Eyewear Celebrates 10 Years of Success

    Vince is the June winner of the Dutz 10th anniversary drawing for $200 reimbursement for the purchase of their Dutz frame.

    Vince selected model 554-95 at Lake Country Eye Care, Hartland, Wisconsin


  • BrillenEyes™ Participates in local charity events

    In February BrillenEyes participated in two local charity events.  On Saturday, February 21, BrillenEyes donated over 300 frames from their current portfolio for the Illumination Foundation’s Vision Clinic.  The event was hosted by the Fullerton Armory and provided free vision care to nearly 100 homeless people. BrillenEyes also donated staff time to volunteer at the event.

    On February 25, BrillenEyes attended a training class at Valley High Sc

  • BrillenEyes™ To Exhitibit at Vision Expo East, March 20-22, 2015

    BrillenEyes to Showcase Latest Ella Laguna Beach and Dutz Eyewear Styles at Vision Expo East

    Mission Viejo, CA (Feb 5, 2015) – BrillenEyes, a leading optical distributor of European eyewear, will be showing their latest Spring styles at the upcoming Vison Expo East in NYC.  The company recently added ten new styles in three color choices to its Ella Laguna Beach collection as well as nine new Dutz Eyewear and one Dutz Kidz styl

  • Elan Optik Announces Name Change to BrillenEyes

    Elan Optik, a Leading Optical Distributor of European Designs, Announced that it is Changing its Name to BrillenEyes

    MISSION VIEJO, CA (Oct. 21, 2013) – Elan Optik today announced it has formally changed its name to BrillenEyes. The name change is part of a re-branding initiative to better align the Company’s name with its long term vision to be a complete solution provider. “Our passion has always been to provide high-quality, trend-setting Eu

  • BrillenEyes™ Launches All Ladies Line, Ella Laguna Beach ™

    BrillenEyes to Showcase Ella Laguna Beach at Vision Expo East

    Mission Viejo, Calif. (PRWEB) March 11, 2014 – BrillenEyes, a leading optical distributor of European eyewear, today announced the expansion of their line portfolio with the launch of the companies first all ladies line – Ella Laguna Beach.


If you’re looking for eyewear that delivers the best in European style, comfort and design, BrillenEyes is for you. Straight from the best optical trade shows in Europe, we offer high-quality, affordable “fashion for the face” that’s fun, versatile and oh-so-eye-catching. And, we’re dedicated to providing eye care professionals the great service and marketing tools that make selling BrillenEyes products a breeze.

Our complementary product lines include Ella Laguna Beach, Dutz and Dutz Kids, ChangeMe!, Roy Robson, and our own BrillenEyes house brand. The BrillenEyes portfolio lets you offer something for everyone—and always in a style-leading way—so you and your customers get the best of all worlds: fashion, comfort and durability at an exceptional value.

Ella Laguna Beach is our California-inspired, German-designed line made for the confident, feminine woman who loves subtle, sophisticated style. Dutz and Dutz Kids are for those who like going bold, colorful and edgy, but tend to bypass big brands. ChangeMe!, the fastest-growing eyewear collection in Germany and Europe, brings on mega-versatility, through interchangeable temples. Roy Robson, known for its sophisticated business style and is the #1 selling men’s fashion label and eyewear brand in Europe. BrillenEyes offers more traditional frames made of handmade acetate, titanium and flex, appeals to any demographic or budget—and can become your own private label by imprinting your brand name inside the temple.

At BrillenEyes, we’re about taking ophthalmic frames to a place that’s fun, fashion-forward and exciting. And we do it like no other distributor.

BrillenEyes products are sold only through qualified optical professionals. If you are a consumer and wish to purchase any of our collection, contact us for a list of optical specialists.  If you are an optical professional and interested in carrying our lines, click here.

Frequently Asked Questions

  • Q.Why European?

    European frames are so desirable because of their quality, color schemes, materials and awareness of current European fashion trends. 

  • Q. How do you pronounce Dutz?

    It sounds like the word Dutch but with a z instead of ch.

  • Q. What materials are used in BrillenEyes frames?

    Our frames are made from handmade Mazzucchelli acetate from Italy and hypoallergenic Wagner stainless steel from Germany.

  • Q. Where can I find your frames?

    Our products are only sold through eye care professionals (ECPs) such as qualified opticians, optometrists and ophthalmologists. They are not available in retail chains or discount stores.  Contact us for more information. 

  • Q. Does it ever rain in Southern California?

    Almost never, but we have plenty of salt water with almost 840 miles of coastline. 

Latest Gallery

  • Dutz
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  • Ella
  • Ella
  • Gallery
  • Ella
  • DutzKidz1
  • Ella
  • Dutz

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Need to contact Us?... 

Phone: (949)215-9661
Fax: (949)215-9664
Email: customerservice@brilleneyes.com
Contact Us!


Like to know More ...

Interested in our products? If you are a consumer and wish to purchase any of our collection, or an optical professional and interested in carrying our lines, click here.


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